Pipedrive: Marketing & Communication Design

Art Direction · Visual Design

OVERVIEW

Founded by seasoned sales professionals, Pipedrive is a visual sales tool that gets your team organized and confident about results.

The software is Gartner FrontRunners #1 CRM that gets sales teams and are used by over 85,000 customers to automate everyday tasks. The company now has 6 global offices in Tallinn, Tartu, New York, Lisbon, London and Prague - and are powered by over 500 employees.

OBJECTIVES

As one of the fastest-growing CRM while directly competing against behemoths such as Salesforce & Hubspot, the new branding effort attempts to bring clarity, accessibility, & diversity to both customers and employers.

My role includes designing visual assets for Pipedrive’s keynotes, presentations, web banners and marketing materials but not limited to employee branding, event design & establishing visual system for various marketing channels.

pipedrive mobile app

MARKETING DESIGN

As opposed to Salesforce and other CRM giants, Pipedrive is appealing towards SMB & focuses on the user-friendliness of the product - an aspect that hardly describes larger enterprise-focused CRMs. Many of the paid banner ads are focused on promoting new features, pricing, as well as emphasizing the product as the ultimate productivity CRM for salespeople to sell with certainty. Scope of work includes web banners, infographics, social media posts, EDM / email campaign & flyers.

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DOWNLOADABLE SALES GUIDEBOOKS

We released series of free-to-download sales ebooks with everything from sales psychology, team management, capturing leads, & Pipedrive tips and tricks. Packed with quality & opinionated insights, these guides were designed to inspire & empower salespeople across the globe.

pipedrive mobile app
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Employee Branding

With over 500 employees and 40+ different nationalities situated across 6 different offices, we designed a series of full suite branded swags as part of employee-first culture. As the extension of company branding, these swags are distributed in tech conferences, job fairs & Pipedrive customers - creating a sense of positive brand sentiment & promoting awareness thoroughly.

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...and the work goes on. For more recent works created by the amazing design team, check out pipedrivedesign.com

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